Mobile-based client engagement and gamification platform built for a leading European nail beauty and makeup cosmetics brand - Poland-based Semilac. Increases client engagement, provides additional communication channel, supports brand values.
Semilac is a Polish brand offering manicure products - a leading supplier of nail cosmetics to consumers and professional nail salons.
Semilac mobile app is a nail beauty lover's go-to mobile app. Helps both amateur and pro nail stylists to find inspiring nail job examples, and by engaging them in challenges & competitions helps them to become better in what they love doing.
On the other hand - by incorporation a multitude of user-engaging communication micro tools - the app is an invaluable tool used to collect customer feedback, test out innovative marketing / product idea.