TVN, Poland
Player Labs constitutes a web platform which connects the community of the player service which offers internet television including VOD. Player Labs allows gathering user opinions and developing the player in accordance with their needs and expectations.
Labs constitutes an elite expert club, which sends its invitations only to the player’s most active users. Such an assumption allows to gather only the ratings valuable for the platform’s development – from committed users who use the platform often, and who are familiar with its strong sides and those requiring improvements.
Users become the testers and provide ideas by sharing their thoughts using various tools – surveys, polls, and letters. They can also participate in discussions during which they interact and share their opinions, also with each other. Thanks to such a cooperation a unique innovation laboratory has been created, which allows to gather ideas and create the future design of the player service.
Thanks to the SSO technique the user may take full advantages of the player’s services without the need to log in each time.
All of the valuable information can be found by the administrator in one place, and the intuitive management panel allows to easily and quickly edit the contents or monitor user behaviors.
The possibility to constantly contact users via a mailing adjusted to their level of commitment within the service.